We're working away on ten modules about AI and Project Management. They're for PMI certified practitioners looking for some AI information along with PDUs… this all makes sense… or, at least it did. Does it still? Often I'll create some content, hopefully well researched and thought out. The goal is usually to offer the user some actionable advice or a word to the wise. But increasingly I wonder if the user could simply ask their AI a few good questions and get answers that are good enough? This is 1. Rather interesting, and 2. A tad disturbing if you're in the business of selling content. How does one stay ahead?